Evolutionary aesthetics
The Hominin that got separated from the chimpanzees 6 million years ago, became classified as human 2 million years ago. The most distinctive feature that distinguishes humans from other living beings is that humans can feel Beauty. The large brain which contains visual and linguistic intelligence arouses pleasure from Beauty, and makes humans approach objects of high survival value as beautiful. Beautiful landscapes such as clear water lakes, flowery hills, and trails are all places that have guaranteed our survival as primitive humankind. Water to drink, bulbous food for the future, and a way to get there. Design is based on these sensibilities of Beauty.
Neuroesthetics
It wasn't until the 1980s that humans came to look into their brains which made them alive, feeling, and thinking. This is because MRI, which records changes in the magnetic field of the cranial nerve, has been used to see the brain's nerve activity. Since then, we have been able to observe intelligence as neural activities in the brain, and one of these is brain intelligence that responds to Beauty. Now we can see what kind of Beauty the brain prefers. And we also know how Beauty is structured. Semir Zeki, a professor at UCL, first recognized this possibility and named it Neuroesthetics.
It is about exploring the neural structure of the brain's desire for Beauty.
Neuro Design
Since modern times, humanities have explored the symmetry between the beauty of the world and the intelligence that understands it. Evolutionary aesthetics and neuroesthetics combined with complex science now attempts to answer the humanities' question of beauty. It is possible through an understanding of the beauty and the brain that feels it. In other words, it can be said that the mathematical structure embedded in the form and the mathematical structure of the brain that understands it. The forming of life produced by genes reveals a pattern, which is a mathematical structure. This is because genes use genetic information efficiently. Complex science describes the mathematical structures of forms that life represents, and evolution-aesthetics and neuro-aesthetics reveal the potential for intelligence to understand these mathematical structures. Neuro design is a design paradigm based on the brain reading these shapes.