ABOUT

The human is the subject of the design environment. Humans consume human-made designs.
‌To be more precise, it is the human brain that seeks beauty, and it is the human brain that desires to that beauty.
‌However, humans did not know much about their brains until recently.
‌Design products were created without understanding nor considering the brain that would produce and consume them.
Hundred years ago the Bauhaus movement, which still didn’t understand the brain yet, was able to find a way to produce beauty by accumulating the experience of molding and imitating it.
 It is the method of production that appeared in an environment where one feels beauty but does not know what the essence of beauty is.
 And the old Bauhaus paradigm does not fit into the 4th industrial environment.
 It wasn't until the twenty-first century that we could see the brain that felt beautiful. 
We also found that using linguistic intelligence makes it easier to produce more attractive designs. 
The current knowledge of the human brain shows that the linguistic intelligence is appropriate for understanding and creating Beauty.
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